DOI : https://doi.org/10.29165/ajarcde.v9i3.814

Integrating Modern Cassava Processing And Digital Marketing To Strengthen Local Businesses In Angat Buhay Village, Philippines

Ni Luh Putu Indiani (1), I Gede Pasek Mangku (2), I.B. Udayana Putra (3), Romeo M. Sumayo (4), Ni Luh Metri Lestari (5), I Made Aryan Satriya Wibawa (6), Kadek Dinda Rahayu Darmawan (7)
(1) Warmadewa University, Denpasar, Bali, Indonesia
(2) Warmadewa University, Denpasar, Bali, Indonesia
(3) Warmadewa University, Denpasar, Bali, Indonesia
(4) Nueva Caceres University, Philippines
(5) Warmadewa University, Denpasar, Bali, Indonesia
(6) Warmadewa University, Denpasar, Bali, Indonesia
(7) Warmadewa University, Denpasar, Bali, Indonesia
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How to cite (AJARCDE) :
Indiani, N. L. P., Mangku, I. G. P., Putra, I. U., Sumayo, R. M., Lestari, N. L. M., Wibawa, I. M. A. S., & Darmawan, K. D. R. (2025). Integrating Modern Cassava Processing And Digital Marketing To Strengthen Local Businesses In Angat Buhay Village, Philippines. AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment), 9(3), 374–377. https://doi.org/10.29165/ajarcde.v9i3.814
Citation Format :

This international community service program was carried out in Angat Buhay Village, Philippines, with the aim of increasing community capacity in cassava processing and digital marketing. The main problem of partners is the limited skills of food technology, production facilities, and offline and digital marketing. The solutions provided include training in cassava processing (mocaf and chips), the provision of modern tools (graters, dryers, vacuum sealers), as well as training in digital marketing strategies through social media and marketplaces. The results of the activity show an increase in the production capacity of partners, partners to produce new products (mocaf and chips), partners have social media, and an increase in sales through digital channels. The program also strengthens international academic collaboration (Warmadewa - UNC).

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