Application of the Agropolitan Concept through Digital Marketing Training and Environmental Implications for MSMEs in Gunung Anyar District, Surabaya City

Gyska Indah Harya (1), Wanti Mindari (2), Taufik Setyadi (3), Arista Pratama (4), Siti Mukaromah (5), Cholid Fadil (6)
(1) Agribusiness Study Program, Faculty of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya City, 60293, Indonesia
(2) Faculty of Agriculture, Agrotechnology Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(3) Faculty of Agriculture, Agribusiness Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(4) Faculty of Computer Science, Information System Study Program, Universitas Pembangunan Nasional “Veteran” East Java, Indonesia
(5) Faculty of Agriculture, Agribusiness Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(6) Faculty of Economics, Development Economic Study Program, Universitas Pembangunan Nasional “Veteran” East Java, Indonesia
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How to cite (AJARCDE) :
Harya, G. I., Mindari, W., Setyadi, T., Pratama, A., Mukaromah, S., & Fadil, C. (2025). Application of the Agropolitan Concept through Digital Marketing Training and Environmental Implications for MSMEs in Gunung Anyar District, Surabaya City. AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment), 9(1), 33–39. https://doi.org/10.29165/ajarcde.v9i1.521

Gunung Anyar District in Surabaya focuses on agropolitan development to encourage regional economic growth, especially in agribusiness. Micro, Small, and Medium Enterprises (MSMEs) are important in improving the economy, reducing unemployment, and improving welfare. However, MSMEs face challenges with branding, digital marketing, and environmental impact. The community service program by UPN Veteran East Java aims to support the development of MSMEs through digitalization, product branding, and product diversification. The program also discusses environmental issues, including waste management and Urban Farming. Collaboration between local governments, MSMEs, and the community is essential for the success of this program. The program aims to overcome barriers such as low sales turnover and limited market access, strengthen the position of MSMEs in a competitive market, and become an example of sustainable business practices. The Lecturer Team conducts continuous socialization and assistance related to MSME skills in implementing digital marketing, training and mentoring "e-brilliant MSMEs" and maintaining cleanliness and preservation of the surrounding environment to reduce carbon footprint, increase green open space, and meet food needs through urban farming.


Contribution to Sustainable Development Goals (SDGs):
SDG 1: No Poverty
SDG 2: Zero hunger
SDG 9: Industry, Innovation, and Infrastructure
SDG 12: Responsible Consumption and Production
SDG 13: Climate Action
SDG 15: Life on Land
SDG 16: Peace, Justice, and Strong Institutions
SDG 17: Partnerships for the Goals

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