DOI : https://doi.org/10.29165/ajarcde.v8i3.492

SOCIALIZATION OF PRODUCT BRANDING AS AN EFFORT TO INCREASE ENTREPRENEURIAL INTEREST AMONG HOUSEWIVES OF NGINDEN JANGKUNGAN VILLAGE

Gyska Indah Harya (1), Ahmad Naufal Rusyda (2), Anselma Abistha Pramesti (3), Dian Puspitasari (4), Dian Puspitasari (5), Jenny Amelia Gifani (6)
(1) Agribusiness Study Program, Faculty of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya City, 60293, Indonesia
(2) Faculty of Agriculture, Agrotechnology Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(3) Faculty of Economics and Business, Accounting Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(4) Faculty of Faculty of Social Sciences, Culture and Political Science, Agribusiness Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(5) Faculty of Engineering and Science, Civil Engineering Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
(6) Faculty of Engineering and Science, Civil Engineering Study Program, Universitas Pembangunan Nasional “Veteran” East Java. Indonesia
Fulltext View | Download
How to cite (AJARCDE) :
Harya, G. I., Rusyda, A. N. ., Pramesti, A. A. ., Puspitasari, D. ., Puspitasari, D. ., & Gifani, J. A. . (2024). SOCIALIZATION OF PRODUCT BRANDING AS AN EFFORT TO INCREASE ENTREPRENEURIAL INTEREST AMONG HOUSEWIVES OF NGINDEN JANGKUNGAN VILLAGE. AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment), 8(3), 205–208. https://doi.org/10.29165/ajarcde.v8i3.492
Citation Format :

Product branding provides various potentials in increasing sales value so that it can attract consumers, product branding can be developed in MSMEs which play an important role in national economic growth. MSMEs are also considered as one of the solutions for people who do not have jobs or do not want to work in a company. One of them is in the Nginden Jangkungan sub-district which still does not have an adequate understanding of product branding, so efforts are needed to increase awareness and understanding, one of which is through socialization. With the socialization related to product branding, it is expected to increase product competitiveness, attract consumer attention and increase income.

Downloads

Download data is not yet available.