Page Header Logo
Journal Content
Browse
  • By Issue
  • By Author
Information
  • For Readers
  • For Authors
  • For Librarians
Current Issue
Atom logo
RSS2 logo
RSS1 logo
  • Submit Articles
  • Author Guidelines
  • Aims and Scope
  • Peer Review
  • Ethical & Copyright Statement
  • Publication Ethics
  • Plagiarism Policy
  • Indexing Abstract
  • Scopus Citation Performance

Template word

Similarity Checker

Cover Page

Statistik

Statistics Visitors


Flag Counter

Google Scholar Citation

  • HOME
  • ABOUT
  • LOGIN
  • REGISTER
  • SEARCH
  • CURRENT
  • ARCHIVE
  • ANNOUNCEMENT
  • EDITORIAL BOARD
  • REVIEWER
  • CONTACT US
Home > Articles

Inspiration by Pop-up Advertising among the Community in Batam and Consumer

  • Jefry Tan
    Computer Science Faculty Department, Faculty of Information Systems, Batam International University, Batam, Indonesia,

  • Diny Anggriani Adnas
    Computer Science Faculty Department, Faculty of Information Systems, Batam International University, Batam, Indonesia,


DOI: https://doi.org/10.29165/ajarcde.v7i3.320
Keywords: Pop-up Ads, video games, Inspired-To

Abstract

The rapid increase in the use of Information and Communication Technology (ICT) in society has affected significant changes in entertainment media specifically in the field of video games. Advertisements in video games can influence user behavior, particularly in Inspired-To. In order to learn more about Inspired-To and how it can influence the behavior of video game players, the author will administer a questionnaire (N=390) and conduct interviews (N=30) with video game players. The authors of this study discovered that users were contented with the results of pop-up advertisements if the content was entertaining and provided incentives. The author also notes that each of the advertisements is entertaining and that providing incentive benefits can enhance the value of the advertisement. The author discovers that a strong ad value can inspire users to discover something new, which will then inspire them to download the new game advertised by the pop-up ad. This research will assist users in identifying factors that increase the likelihood that they will acquire a new game.

Downloads

Download data is not yet available.
pdf
Published
2023-09-11
Issue
Vol. 7 No. 3 (2023) - Accepted
Section
Articles
How to Cite
Tan, J., & Diny Anggriani Adnas. (2023). Inspiration by Pop-up Advertising among the Community in Batam and Consumer. AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment), 7(3), 13-18. https://doi.org/10.29165/ajarcde.v7i3.320
  • ACM
  • ACS
  • APA
  • ABNT
  • Chicago
  • Harvard
  • IEEE
  • MLA
  • Turabian
  • Vancouver
Download Citation
  • Endnote/Zotero/Mendeley (RIS)
  • BibTeX

Copyright (c) 2023 AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Our Journal Indexed by:

    

Published by:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License