DOI : https://doi.org/10.29165/ajarcde.v9i2.741

Digital Innovation and Effective Management to Expand the Market for Taro Chips with Zero Waste Concept in Wanagiri Village, Buleleng, Indonesia

Luh Suriati (1), Datrini (2), Prayoga (3), Mardewi (4), Chindrawati (5), Damayanti (6), I Putu Ajus Raditya Putra (7), Sintya (8)
(1) Food Technology and Agricultural Product Study Program, Faculty of Agriculture, Warmadewa University, Denpasar, Indonesia.
(2) Accounting Study Program, Faculty of Economics, Warmadewa University, Denpasar, Indonesia
(3) Accounting Study Program, Faculty of Economics, Warmadewa University, Denpasar, Indonesia
(4) Animal Husbandry Study Program, Faculty of Agriculture, Warmadewa University, Denpasar, Indonesia
(5) Food Technology and Agricultural Product Study Program, Faculty of Agriculture, Warmadewa University, Denpasar, Indonesia.
(6) Universitas Warmadewa
(7) Food Technology and Agricultural Product Study Program, Faculty of Agriculture, Warmadewa University, Denpasar, Indonesia.
(8) Accounting Study Program, Faculty of Economics, Warmadewa University, Denpasar, Indonesia
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How to cite (AJARCDE) :
Suriati, L., Datrini, L. K., Prayoga, I. K. M. D., Mardewi, N. K., Chindrawati, A. A. S. M., Damayanti, N. L. P. S. D., … Putri , N. K. S. P. (2025). Digital Innovation and Effective Management to Expand the Market for Taro Chips with Zero Waste Concept in Wanagiri Village, Buleleng, Indonesia. AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment), 9(2), 390–393. https://doi.org/10.29165/ajarcde.v9i2.741
Citation Format :

This community engagement project aimed to empower local microenterprises in Wanagiri Village, Buleleng, by introducing digital innovation and effective business management to enhance the production and market expansion of taro chips. Two main community partners, the PKK women's group and the Wanagiri Youth Taro Processing Group (KPT), previously relied on conventional methods with limited market reach and minimal waste utilisation. The intervention implemented a five-phase strategy: (1) socialisation and stakeholder mapping, (2) training and technology introduction, (3) hands-on practice, (4) mentoring, and (5) evaluation and sustainability planning. Key outputs included standardised hygienic production processes (GMP/SSOP), financial bookkeeping systems, digital marketing capability through social media and marketplaces, new branding and packaging, and a prototype for processing taro waste into animal feed. The program significantly improved partners' production volume, quality, digital literacy, and business sustainability. This initiative demonstrates how community-based digital innovation and management capacity building can transform local agribusinesses, increase household income, and contribute to sustainable rural development.


Contribution to Sustainable Development Goals (SDGs):
SDG 8: Decent Work and Economic Growth
SDG 12: Responsible Consumption and Production
SDG 9: Industry, Innovation, and Infrastructure

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